The release of the hottest smartphone in 2024 is eagerly anticipated by tech enthusiasts around the world. Major car companies release high-end and mid-range models at different times of the year, depending on where they’re sold and how much demand there is. Knowing when the latest smartphones will be available near you can help you plan when to buy or upgrade. We’re seeing some big changes in the way products are released in 2024, including different launch times, pre-order exclusivity, and regional rollouts that could change availability. Let’s take a closer look at when smartphones will be available in different parts of the world in 2024.
North America
North Americans are often the first to get the latest smartphones, especially those from Apple, Google, and Samsung. For example, the iPhone 15 series is scheduled to launch in September, and pre-orders began a few days after the official announcement. The Samsung Galaxy S24 series is likely to follow a similar pattern, with pre-orders starting in early February and sales starting in March.
Google’s Pixel 9 Pro will be available in October, when the company typically launches new products. The OnePlus 12 launches in January, and customers in the US and Canada will be the first to get their hands on it. OnePlus has a large following in North America.
Europe: Slow launch of well-known models
Usually, smartphone launches in Europe happen shortly after their North American launch, but this can vary depending on the country. Within a week of their global launch, the iPhone 15 Pro Max and Samsung Galaxy S24 Ultra should be available in major markets including the UK, Germany and France. Additionally, pre-orders for these models should begin shortly after their unveiling, giving European customers a chance to get their devices early.
The Google Pixel 9 Pro will launch in Germany, the UK and other major European countries in October, with other regions to follow in the same month. The Samsung Galaxy Z Fold 6 is expected to be available in Europe by the middle of this year, with France and the UK likely to be the first countries.
Asia has had the fastest rollout in key markets
Southeast Asia remains a key market for smartphone manufacturers, with countries like China, South Korea and Japan often getting the latest models first. Samsung is a Korean company, so the Galaxy S24 series will most likely launch in South Korea first and then elsewhere. Similarly, Chinese companies like Xiaomi and Huawei will release 2024 models in China first, such as the Xiaomi Mi 13 Pro and Huawei Mate X5.
Apple’s iPhone 15 Pro Max is also set to launch in Asia soon, with Japan and China following the US launch in late September. While Google’s Pixel range won’t be available everywhere in Asia, it will still be available in some countries, such as Japan, around the same time it becomes available elsewhere in October.
Latin America is coming out slowly but steadily
Smartphones in Latin America tend to be available a few weeks later than in North America and Europe, mainly due to logistics and demand forecasting issues. The iPhone 15 series is expected to be available in October in countries like Brazil and Mexico, with pre-orders starting in late September. The Samsung Galaxy S24 Ultra should also be available in March or April after its global launch.
Google Pixel 9 Pro may launch later in Latin America, with availability limited to a few markets like Mexico. However, Xiaomi and other Chinese brands have been making strides in this area, so the Mi 13 Pro and other similar models could be launched to more people in early 2024.
Middle East and Africa
Smartphones from 2024 tend to arrive later in the Middle East and Africa than in other regions, but demand for high-end models continues to grow. After the iPhone 15 Pro Max becomes available in North America and Europe, major markets like the UAE and South Africa could launch it in October or November. Similarly, the Samsung Galaxy S24 series will be available in major Middle Eastern countries in March or April.
Conclusion
While Google’s Pixel lineup isn’t always easy to find in these regions, the brand could make it easier to find in 2024, especially given the rising demand for Android phones. The Middle East and Africa are also seeing a growing market share for Chinese brands like Huawei and Xiaomi. This means that phones like the Huawei Mate X5 and Xiaomi Mi 13 Pro mo. Apple, Samsung, and Google, among others, will continue to focus on pre-order strategies and regional launches to meet customer demand and boost sales. Whether you’re in Asia waiting for the newest foldable phone or North America waiting for a new iPhone, knowing when the new phones come out in each region can help you stay ahead of the curve and plan your next smartphone purchase well.
